Our Business Analytics Services

Business Analytics

AMA’s business analytics team makes extensive use of data, statistical and quantitative analysis, and predictive modeling to drive decision making. We look at your business data and help you understand:

  • "Why is this happening?"          (data mining and analysis)
  • "What will happen next?" (predictive modeling)
  • "What is the best that can happen ?"(optimization).

 

AMA helps Fortune 200 to small businesses develop business insight and turn that insight into more effective strategy. Our experience covers a range of marketing and operational functions including revenue management, customer management, trade promotion management, fraud detection, and bid pricing strategy.AMA has leveraged its business analytics capabilities to serve customers in the Financial Services, Manufacturing, Consumer Goods, and Higher Education industries.

 

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AMA Business Analytics goes beyond the usual offerings of a Business Intelligence provider. AMA’s niche analytical capabilities and process-oriented, repeatable approach to problem solving add value across a multitude of domains and problem sets.

Business Analytics Framework

The AMA Business Analytics Framework leverages a top-down approach to problem solving. The roadmap clearly defines the desired end state at the outset and provides a path to identify existing resources that may be leveraged as well as a clear identification of gaps. This gap analysis yields an upfront prioritized view of where analytics investments are required for end state success.

Data Mining

As the term suggests, there is a wealth of information in your data … if you can find it. AMA is able to utilize a wide variety of statistical methods, predictive analysis, logic and data visualization techniques to help you leverage the knowledge buried within your data.

Marketing Segmentation

Interested in offering the best product to each prospect? Proper segmentation of your market is the essential first step. With experience in a variety of markets, AMA analysts can help you take this step. We can apply AMA's Optimal Segmentation Algorithm (OSA), or if necessary, help you develop customized segmentation methods.

Predictive Modeling

For over twenty years AMA has been working on complex modeling and simulation problems for NASA. By solving these problems, AMA has gained a strong skillset in predictive modeling. These skills have proved valuable in the finance industry.
AMA’s predictive modeling team exploits patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions.

Numerical Optimization

It makes no sense to settle for anything less than the best. The most profit, the widest coverage, the highest volume. With expertise in linear, non-linear and integer optimization, AMA can help you make the best choice possible.

We have experience with a number of third party optimizers including ILOG's CPLEX and SBSI's SNOPT and NPSOL. AMA has also developed its own large scale linear optimizer ExPO which is geared to optimize marketing strategies.

Business Intelligence

Create a competitive advantage with informed business decisions. AMA utilizes the latest techniques in data mining, analysis, and performance management to help you gain that edge. We can also help you set up data hosting environments with BI tools such as Cognos to facilitate your analyst in their decisioning process.

 

BAF

 

Data Mining

 

Marketing Segmentation

 

Predictive Modeling

 

Numerical Optimization

 

Business Intelligence