AMA Business Analytics takes your business strategy to the next level. This is not achieved by selling a stock solution, rather by helping businesses leverage their knowledge, data, and information systems to attain higher levels of performance.
Business Intelligence
Create a competitive advantage with informed business decisions. AMA utilizes the latest techniques in data mining, analysis, and performance management to help you gain that edge. We can also help you set up data hosting environments with BI tools such as Cognos to facilitate your analyst in their decisioning process.
Optimization
It makes no sense to settle for anything less than the best. The most profit, the widest coverage, the highest volume. With expertise in linear, non-linear and integer optimization, AMA can help you make the best choice possible.
We have experience with a number of third party optimizers including ILOG's CPLEX and SBSI's SNOPT and NPSOL. AMA has also developed its own large scale linear optimizer ExPO which is geared to optimize marketing strategies.
Mathematical Modeling and Statistical Analysis
The basis for all business analytics is an understanding of trends. Statistical analyses and predictive models empower your business by leveraging your data to understand the past and see into the future.
Market Segmentation
Interested in offering the best product to each prospect? Proper segmentation of your market is the essential first step. With experience in a variety of markets, AMA analysts can help you take this step. We can apply AMA's Optimal Segmentation Algorithm (OSA), or if necessary, help you develop customized segmentation methods.
Data Mining
As the term suggests, there is a wealth of information in your data … if you can find it. AMA is able to utilize a wide variety of statistical methods, predictive analysis, logic and data visualization techniques to help you leverage the knowledge buried within your data.
