Pharmaceutical Packaging
Communication is the key area in clinical packaging design that can benefit from virtual prototyping. Ensuring that the design fulfills the requirements of the protocol, meets the need of the clinical project team, and meets the expectations of the clinical site is a critical goal for the successful and efficient design process. A process that relies on paper sketches, office program clip art, verbal descriptions or other sub-optimal ways to build and depict package designs can suffer from shortcomings in quality communication. A process that requires a sample mock-kit or full ground-up computer aided design may require schedule time that is not available and resources that are scarce.
Virtual prototyping is a means to address these issues by introducing quality graphical models at an early stage in the design process and enabling efficient feedback during the entire product life cycle. Designers can use virtual prototyping tools to swiftly create and widely distribute accurate information about the clinical packaging to all stakeholders.
AMA leverages years of experience in modeling, simulation, computer aided design and animation to create virtual prototyping systems for our clients. The commercially available EZpak system is a key tool in the process since it enables the user to simulate a large class of common bottle and blister designs in a virtual environment tailored specifically to clinical packaging. Other tools used in the process include generic but flexible 3D modeling packages, photo editing and vector editing tools, multimedia production tools, and web publishing techniques.
The virtual prototyping system is more than just a combination of tools. It is a process and a manner of thinking that will enable the evolution of the clinical packaging process towards a more efficient and error free system.
